Choreo

Coordinated User Experiences
No object is used in isolation....all objects are connected, smart, interactive 
No human experience is isolated, nor focused on a single point of access
Rich experiences are not designed in isolation. They are enabled by complex, intelligent experience ecosystems. We all know how, for example, the experience of photography moved from just interacting with a camera to capture, share, manage, and consume photos and videos across multiple devices, anywhere we are, with anybody in the planet.
Something similar will happen to many fundamental human experiences, like health, mobility, or work. 
Experiences that were isolated will be integrated and coordinated.
Upcoming technologies like autonomous vehicles, artificial intelligent assistants, cloud-based data analytics, are already impacting our lives.
It’s up to us designers to “humanize” these technologies, to create true value for people using these systems, make the experiences pleasurable and efficient, limit the cognitive disruptions that these integrated experiences may cause. 
We should start now to embody our visions of the future in tangible scenarios, exploring how these technologies can be integrated in everyday’s life.
The transportation experience will be disrupted: from an individual interacting with a single vehicle, it’ll change to accessing an integrated, multi-modal mobility ecosystem, where multiple vehicles, coordinated to perfection, will take us from A to B with minimum effort. See our vision for a choreographed mobility experience here.
Objects become Subjects
In the next 10 years most objects of common use will be connected to complex systems providing.
Technologists are giving us objects able to handle a conversation, or able to take a decision in authonomy, or act on our behalf. 
We’re enthusiastic about this opportunity, and ready to embrace this new way of life, but we’re aware that we need something more than technology. 
Our role as designers is to make sense of these capabilities, to add meaning to the presence of these smart objects in our everyday life.
We’re ready to give shape these new life forms. We call them “s-objects” because they are part objects part subjects.