Branding and Bottle Design
Pinar, a leader in food and drink on the Turkish market, planned in 2018 an expansion in the soft drinks market.
Koz Susani Design created the corporate identity for this brand extension, including the design of the bottle, the name and brand, the label visual design, and the application of the brand guidelines to all flavor variations.
The brand positioning aimed at the young market, for the summer season on the Mediterranean coast, is reflected by the iconic design of the bottle and the vivid colors of the brand identity.