A vision for tomorrow’s smart mobility, Xerox’s Mobility Marketplace is a platform to integrate all transportation sharing and planning services to make urban mobility simpler and smarter.
In 2014 we developed a UX strategy for the current and future generation of the platform, including a long-term vision to integrate semi-autonomous and fully-autonomous vehicles.
In 2015 we designed the mobile app to access the service, an innovative multi-modal trip planner able to provide multiple alternative routes combining private and public transportation.
The app aggregates and calculates the time, cost, carbon footprint, and health benefits from walking, biking, driving your own car, parking, taking public transit, as well as the emerging private transportation options – such as Lyft, Zipcar, FlitWays and Uber – giving users a variety of ways to reach their destination.
The app takes an individual’s destination and desired arrival time, and calculates the different routes available, categorized by “sooner,” “cheaper,” and “greener.”
Details provided include length of trip, price, number of calories burned, and how much carbon dioxide is released into the air – allowing users to choose the best option to meet their needs. As the app learns more about its user’s individual travel preferences, it will eventually recommend and highlight personalized commuting options. Customers can also save trips they take often, like from home to work, in their “My Rides” area of the app.
The destination and preferred travel mode data is anonymously shared with the city to deliver insights on how people travel around the region. This information is useful as cities look to redesign and update the travel systems while optimizing capital spend.
In order to tailor at best the app to the need of each city, Koz Susani Design participated in co-creation sessions with city representatives to customize the service for Los Angeles and Denver.