We believe in calm beauty: hi-quality design that does not shout, but tries to enrich life with beautiful objects, pleasurable experiences, intriguing stories.
Defne Koz established her design studio in Milano creating best seller products for Alessi, Fontana Arte, Foscarini, and Leucos, and she pioneered design in Turkey working for VitrA, Alparda, Megaron, and Gaia&Gino. Today she is one of the most world renowned Turkish designers.
Marco Susani is a design visionary who extended the culture of Italian Design to new fields like Interaction Design and Strategic Design. He started his career with Italian design guru Ettore Sottsass, worked in Milano at Olivetti, Sottsass Associati, and Domus Academy, moved to the US to create the Motorola Advanced Concept Group, and later was Motorola’s Global Vice President of Digital Design.
Our studio offering spans from product design to interiors to interaction design, from crafts to hi-tech products, always focusing on hi-quality design that embraces vision and innovation while preserving human, emotional qualities.
Among our recent projects are a vision for the future of urban trasnportation, a collection of innovative lamps using LED light sources and 3D-printed textured structures, an innovative calendar app, branding and packaging for water and soft drinks, a tablet app to integrate social networking with TV content, and concepts of connected kitchen appliances that help manage nutrition and wellness.
In our portfolios are clients like Alessi, Allstate, Apple, 3M, Bernhardt, Fontana Arte, Foscarini, Gaia&Gino, Leucos, Mitsubishi, Motorola, Nestle’, Nissan, Nurus, Panasonic, Philips, Pirelli, Seiko, Unilever, VitrA, Xerox, 888.
We integrate design aspects apparently in contrast: we harmonize crafts and hi-tech, digital and physical experiences, global aesthetics with local cultural signatures, the individual character of a product with a coordinated branding language.
We start exploring the culture of use of a product or a service, the aesthetics of a culture, an era, or a brand, then we develop our designs as complete experiences.
We use our design vision as an innovation strategy to explore and define new product and service spaces, often as an embodiment of a corporate vision and a brand.
We are global, based in USA and working for international clients, but we are rooted in our Italian and Turkish design culture.