the future of interaction is choreography

Choreography is about managing multiple, complex, coordinated actions in time. We believe that the future of user interaction is in staging a perfect choreography of actions between humans, objects and spaces. The design discipline once known as HCI, Human Computer Interaction, is not anymore about one human in front of one machine. It’s about relationships between humans and other humans, mediated by devices and systems. It’s about relationships between intelligent, sentient humans and intelligent, sentient objects and spaces.